Chevrolet, in partnership with Coaches Across Continents (CAC), has been awarded the Corporate of the Year accolade at the 2014 Beyond Sport Awards.
The partnership, which developed and delivered the 'What Do You #PlayFor' campaign, received the award in recognition of the significant social impact the campaign brought about.
‘What Do You #PlayFor' aims to bring football fans closer to the sport and promote social upliftment using football as a vehicle.
Through the campaign, and in conjunction with Chevrolet’s One World Futbol Project, over 55 000 nearly-indestructible footballs have been donated to underprivileged communities in South Africa.
To date, more than one million balls have been donated worldwide,
"Our partnership with CAC has always borne fruit," says Chevrolet brand manager for South Africa, Tim Hendon.
"Countless heart-warming opportunities have already been undertaken, including the refurbishment of a rural soccer pitch in Hammanskraal, Pretoria, where we gave away the one millionth One World Futbol.
“We also gave two elated young South African soccer fans the chance to travel to Old Trafford in Manchester and walk onto the pitch with Manchester United players in full kit."
Alongside the One World Futbol Project, Chevrolet is also involved with the Dreamfields project, which develops and provides resources for playing soccer in township and rural schools across South Africa.
Seven projects including the Hammanskraal football pitch refurbishment have been undertaken, with another project seeing Chevrolet, One World Futbol Project and Dreamfields reaching the Jozini region of Northern Kwa-Zulu Natal in November.
Hendon adds: "We are delighted to be able to accept the Beyond Sport award, the recognition it bestows being overshadowed by the immense amount of fun, hope and inspiration we have been able to bring to children all over the world."