Chevrolet is on a mission to expand the brand’s reach to more global markets, and the latest move should go a long way to help us reach our goal: Chevy recently signed a comprehensive, four-year sponsorship deal to become the Official Automotive Partner of England’s Liverpool Football Club.
It’s a particularly good fit for both, since—much like Chevrolet—the Liverpool team has a long and storied history of success. The team first took the pitch back in 1892, and has gone on to win 18 league titles and a wide range of English and international championships. The timing of the agreement was perfect, too, since Liverpool is currently in the U.S. as part of its pre-season world tour—which is being presented by Chevy in its new role as the team’s automotive sponsor.
When Liverpool heads back across the Atlantic to kick off the action in the Barclay’s Premier League, Chevy also will have a big presence at the team’s stadium, in the club’s media efforts, and during player appearances. But that’s just for starters, according to Chris Perry, vice president of Global Marketing for Chevrolet.
“Liverpool supporters from around the world are known for their undying love of their side,” he said. “Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game.”
This is Chevrolet’s second major soccer sponsorship of 2012, having previously announced it would partner with Manchester United.